Filling a workshop calendar with steady customer enquiries.
Client
MH Empire Gearbox
Industry
Specialist transmission workshop
Year
2024
Scope
★ The Challenge
MH Empire Gearbox is a specialist gearbox and transmission workshop with strong technical expertise but very little online presence. Word-of-mouth was getting them by, but it wasn't predictable — some weeks the bays were full, other weeks the team was waiting around.
They needed two things, fast: a credible website that made first-time visitors trust the workshop before they ever walked in, and a paid traffic engine on Facebook that brought new enquiries in consistently — not just a one-off boost.
★ The Approach
Most local workshops compete on price and speed. We leaned the opposite way — we positioned MH Empire as the specialist that other workshops send difficult jobs to. Every piece of copy and every shot reinforced that positioning.
I spent a day in the workshop filming actual repairs in progress — gearboxes apart, hands at work, parts being inspected. No actors, no fake b-roll. The result feels honest and earns trust quickly, which matters in an industry full of skeptical customers.
The website was kept deliberately simple — services, proof, a clear call-to-action above the fold, and click-to-call WhatsApp at every scroll point. Anything that didn't push toward an enquiry was cut.
Instead of broad demographic targeting, the campaigns went after specific behaviours — people researching gearbox issues, transmission repair, and competitor workshops. Three video creatives, each leading with a different pain point.
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